Apply for a prepaid Healthy Start card now!

Are you receiving benefits? Do you have children under 4? Or are you pregnant? Healthy start is an NHS benefit worth up to £1200 to help you buy fruit, veg, and milk for you and your young family.
Two women smiling down at a baby in a pushchair

This scheme is for women who are 10 weeks pregnant or if families have a child under 4 years old.  It can entitle people to get help to buy healthy food and milk.

If eligible, applicants will be sent a Healthy Start card with money on it that can be used in some UK shops. Benefit will be added onto this card every 4 weeks.

The card can be used to buy:

  • plain liquid cow’s milk
  • fresh, frozen, and tinned fruit and vegetables
  • fresh, dried, and tinned pulses
  • infant formula milk based on cow’s milk

The card can also be used to collect:

  • Healthy Start vitamins – these provide support during pregnancy and breast feeding
  • vitamin drops for babies and young children – these are suitable from birth to 4 years old

For further information: